What is Big Data?

  • Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone.
  • Gartner defines Big Data as high volume, velocity and variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making.
  • According to IBM, 80% of data captured today is unstructured, from sensors used to gather climate information, posts to social media sites, digital pictures and videos, purchase transaction records, and cell phone GPS signals, to name a few. All of this unstructured data is Big Data.
What does Hadoop solve?
  • Organizations are discovering that important predictions can be made by sorting through and analyzing Big Data. Since 80% of this data is “unstructured”, it must be formatted (or structured) in a way that makes it suitable for data mining and subsequent analysis.
  • Hadoop is the core platform for structuring Big Data, and solves the problem of formatting it for subsequent analytics purposes. Hadoop uses a distributed computing architecture consisting of multiple servers using commodity hardware, making it relatively inexpensive to scale and support extremely large data stores.
  • However, Hadoop is not without its challenges…
Where does Zettaset add value?
  • Hadoop is a relatively new and immature technology compared to more mature relational databases, and was not designed to meet enterprise expectations for data security and integrity.
  • These issues are being addressed by Zettaset, an ISV with deep expertise in both enterprise data security and Hadoop technology.
  • Zettaset’s enterprise-class data encryption, access-control, and authentication solutions for Big Data are designed and optimized to meet the specific demands of Hadoop’s complex, distributed-computing architecture.
  • Zettaset’s patented high-availability and automated fail-over technology ensures data integrity, and provides uninterrupted data security for business operations and all critical applications using Hadoop.

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